Logo Process to Final
The final logo design is representative of sound waves, but are put on a diagonal to create a more dynamic and energetic feel. This also explores what the logo would look like as all white or all black as well.
Color Pallete
The color palette of VOX represents the energy and dynamic experience that the music festival creates. The dark navy blue helps anchor the bright colors, but also represents how the festival goes into the night as well.
Final Chosen Typefaces
Avenir Medium will be used for any headers and important information. Roc Grotesk ExtraLight will be used for the Logo and any body copy in promotional material.
Mood board
This mood board represents what VOX music festival is. A place of community and experience that creates a sort of energy throughout the crowd, leaving you wanting more. VOX is all about meeting new people, creating memories, and of course, discovering new music.
Type Exploration
The desired typeface for the brand is something that is sans serif and modern. This will give off the feeling of a modern, new music festival.
Logo Sketches
Final Deliverables Sketches
